Cristiano Ronaldo has dressed up as a homeless man in a PR stunt to promote his new headphone brand.
The famous footballer announced this week he has co-founded a new consumer electronics company called ROC Live Life Loud that will sell products, including headphones, to his fans.
The business has been founded in partnership with Monster Products and will be launched exclusively with eBay.
In the PR stunt, the footballer is seen dressed as a homeless man surprising passers by with his tactical skills.
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