Persil recruits breakdancing prodigy for global Ad

 

B-Girl Terra, the eight-year-old breakdancing prodigy who became an internet smash when a video of her performing was put on YouTube, features in a new ad for Persil.

The new ad, which was created by DLKW Lowe, is called "breakdancing girl" and fits within the Unilever brand’s existing "dirt is good" position.
The spot opens on B-Girl Terra playing hopscotch in the park. When a beat kicks in Terra starts break dancing, getting her tracksuit dirty in the process.
At the end of the spot, the young dancer starts spinning on her head and when she stops her clothes are pristine again. The end line is "powerful stain removal with every spin".

Read more at http://www.campaignlive.co.uk/article/1356665/persil-recruits-breakdancing-prodigy-global-ad#rUsjPrmHXiVz5s3Y.99