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Wednesday, 24 February 2016
It's what you do in the dark that will put you in the light, says new Under Armour campaign
‘Rule Yourself’ was introduced last year
with a spot showing three US athletes multiplying into an athlete army
as they train and finishing with the line ‘You are the sum of all your
training’.
The campaign’s next stage changes that line for ‘It’s
what you do in the dark that will put you in the light’, which will be
illustrated for UK audiences by an ad starring Manchester United
footballer Memphis Depay.
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