An ad for the Church of England, featuring people from all walks of life reciting the Lord's Prayer, won't be screened in theaters before the new Star Wars film, according to the Digital Cinema Media agency.
The DCM, which regulates film advertising for major British cinema chains, says the 60-second ad might offend "those of differing faiths and indeed of no faith," pointing to its policy of denying overly religious or political ad content on principle. Given recent events, we can see how this ad would run afoul of both guidelines.
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