DDB Names Coke's Wendy Clark to Lead Its North American Operations

Wendy Clark, an industry veteran with a wealth of agency and client-side experience, has been named chief executive officer and president of DDB Worldwide's North American operations.

Clark will join DDB in January from Coca-Cola North America, where she has been president of the beverage giant's sparkling brands and strategic marketing. She has held several senior marketing positions since joining Coke in 2008. Her resume also includes high-level positions at AT&T (where she was a client of current DDB global CEO Chuck Brymer when he led Interbrand) and ad shop GSD&M.

At DDB, Clark succeeds Mark O'Brien, who will move to executive vice president at Omnicom Group, the agency's parent firm.

Coke is not presently on DDB's roster, which includes assignments from Mars, McDonald's and Unilever, among many others.