Skol Ultra Portrays the Unglamorous Lives of Everyday Athletes Who Still Like a Beer

Top level athletes star in new spot launching low calorie beer. 
The product officially debuted on September 9th, with the launch of a nation-wide campaign. Inspired by the song “Feeling Good,” immortalized by the voice of Nina Simone, the video depicts the daily lives of unofficial athletes who find time to be physically active amid their other commitments, like work, family and friends. With the tagline “New Skol Ultra. Fewer carbs, fewer calories. The official beer of non-official athletes,” this is the first ABI production by Wieden+Kennedy São Paulo.