Phenomenon, the Los Angeles-based integrated marketing agency founded by former DDB Worldwide CSO Krishnan Menon in 2006, launched a large scale campaign for Wilson, built around the star-studded 60-second spot, “Nothing Without It.”
From there the conversation is continued by a series of enthusiastic amateur and professional athletes, including Serena Williams, Roger Federer, Dustin Pedroia, Kerri Walsh Jennings, Brendan Steele and Grigor Dimitrov.
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