Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

We have "Ignition."

That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation.

Actually, the metaphors are mightily mixed in the campaign's launch film, which packs plenty of imagery and action into its 90-second run time, referencing Honda's heritage across consumer automobiles, Formula 1 racing, aviation, robotics and more.