SOFY BeFresh – Ugh Moments - JWT Melbourne

Fat-Shaming? Period-Shaming? This Australian Sanitary Napkin Ad Has Been Divisive.
This new sanitary napkin ad from J. Walter Thompson Melbourne sums up what it's like to have your period. You sprawl on the couch in sweats, whining into the phone, "I feel like I sat on a jam donut." You order pizza and shout at the delivery guy. You tell your cat, "I don't need you, I don't need anyone."