Ribena creates a playful and visually striking “Ribenary” world with new campaign focus
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of ready-to-drink flavours. The new creative idea brings to life the moment of tasting and feeling Ribena with an intense visual depiction of a Ribenary world.
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