If you’re relaxing at the movie theater, running on a treadmill is probably the last thing you want to do, making Innored’s latest stunt for Reebok Korea a bit of a head-scratcher.
The agency connected a treadmill to a movie screen, calling on a (seemingly) random audience member to continue running throughout the film to prevent the movie from buffering.
The campaign is designed to encourage folks tied to their devices to get moving while promoting the ZPump shoe, with the brand message "Get Moving, Get Pumped."
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