Levitating hoverboard 'pushes boundaries' as Lexus launches campaign

 

Lexus has released the full online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage.

The film, which was created by CHI & Partners, shows skateboarder Ross McGouran riding the hoverboard around a purpose-built skate park in Barcelona as Rudimental’s Waiting All Night plays in the background.
For the climax of the ad, which is called "slide", McGouran jumps over a Lexus on the hoverboard.