Fernie101 is here to showcase the awesome happenings in the today's world of marketing, branding and advertising as well as give advice on how to effectively market yourself to millenials
Tuesday, 25 August 2015
Lavazza - There's more to taste - Young&Rubicam Italia
Y&R Italia teamed up with French director Jean-Pierre Jeunet, best known for his 2001 film Amélie, for a 60-second spot promoting coffee brand Lavazza. The spot tells (invents?) the origin story of the brand and its founder Luigi Lavazza.
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