Kentucky Fried Chicken - Norm Macdonald Is Colonel Sanders - Wieden + Kennedy

Darrell Hammond out, Norm Macdonald in.
Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably off-kilter—both reverent and tongue-in-cheek—as the chicken chain's founder. But now, the campaign gets even more ambitious in its oddness, and stakes much more meta territory, by replacing Hammond with Norm Macdonald, who claims in four new ads that Hammond was an imposter.