HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag'

From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of ladyparts problems.

Despite the fact that one in three women will suffer from bladder leakage in their lifetime, it's one of those embarrassing subjects—like periods—that few people and even fewer advertisements like to talk about. By taking a humorous approach to a humiliating issue and allowing the target to laugh at the ad, and at themselves, the HelloFlo creative team has become a sort of pioneer in unmentionable lady's health issues.

In this spot, for a product called the PeriCoach, we're thrust into a meeting of Leakers Anonymous—a support group for ladies with bladder issues. Together, they admit their incontinence troubles, and then, out of the leaky darkness, their savior appears, replete with British accent and capable of laughing without peeing herself. She has been to the land of continence and returned with a PeriCoach, which, she explains in an immortal line, is "like a Fitbit for you vag."