Richard Sherman tweets to satisfy his pizza craving, and Eva Longoria clicks her TV remote to place an order. Domino's is using celebrities in its latest TV ad to show how easy it can be to order using gadgets.
Domino's customers can order "AnyWare," as the Michigan-based pizza delivery chain likes to say. That means, of course, through a regular phone or computer. But these days customers can also order (from their preset profiles) via text, tweet, smart TV, smartwatch and even from the car, if it's a Ford with Sync AppLink.
The company's newest 30-second commercial fromCrispin Porter + Bogusky is set to start airing Monday. In it, Ms. Longoria orders a pizza using her TV remote, "Modern Family" actress Sarah Hyland texts her order with a pizza emoji, Seattle Seahawks cornerback Mr. Sherman takes a break on the field to tweet a pizza emoji and "The Avengers" actor Clark Gregg orders with a tap on a smartwatch.
Domino's also shot 15-second versions featuring each of the celebrities for later use. For example, it may run the one focused on Mr. Sherman during NFL games this season.
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