Burger King - McWhopper Proposal - Y&R New Zealand

Burger King is proposing -- in an open letter to the New York Times and Chicago Tribune -- a one day "ceasefire" with rival McDonald's, on September 21, which happens to be Peace Day.
n honor of Peace Day, a day of global unity recognized by the UN, Burger King suggests to McDonald's that they join forces to create the McWhopper, a combination of the Whopper and Big Mac's tastiest ingredients, "united in one delicious, peace-loving burger."