Behind the Work: Creative Y&R’s “Stories from the Congo”

They say better late than never and that is why though the cannes lions were announced around 2 months ago, it is still a good time to announce that Kenya finally won its first lion. 

In April, Kenyan agency Creative Y&R unveiled its “Stories from the Congo” campaign for a local newspaper that highlighted the atrocities inflicted on women in a region commonly referred to as “The Rape Capital of the World.”

The powerful and haunting work was awarded a Bronze Lion at the annual Cannes Lions Festival.

To read what Ben Hunt, Creative Director at Creative Y&R Nairobi had to say about this click here