AT&T - Times Square (DIRECTV Now Part of the AT&T Family)
AT&T is promoting its acquisition of DirecTV with an ad campaign that will bow Aug. 15 during the PGA Championship on CBS.
In the 60-second spot, titled "Times Square," AT&T depicts memorable movie clips playing on a variety of screens to summon up a future where content is delivered anywhere. "AT&T and DirecTV are now one, bringing your television and wireless together and taking entertainment to places you'd never imagine," an announcer says. The spot was directed by Rupert Sanders and created by Grey.
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