Ashley Tisdale wants women in their 20s and 30s to know it's OK to be a hot mess.
The star of TBS' barbershop sitcom Clipped (and executive producer of ABC Family's Young & Hungry) is the latest celebrity to partner with Digital Media Management in the launch of her own editorial website, TheHauteMess.com.
DMM's media network, DMedia, will operate the site, which will prominently feature Tisdale and a roster of 25 content creators. The site, which launched Wednesday afternoon, will roll out new creators weekly; the plan is for 100 by the end of the year. "Part of it will be my blogging, but it's an editorial site," Tisdale told Adweek, who described the mission as "women empowering, where we get to learn together." The site's content will be amplified across various social media channels with the #ImAHauteMess hashtag.
In her welcome page, Tisdale says she wants to stand apart from those "perfect-type" websites. "There are so many times in my life where I literally stop and say 'omg, I'm such a hot mess right now,' and I always feel like 'if only I had my shit together.' But that's what life is about, learning how to make your own way and embracing the haute mess in all of us."
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