Sonic motivated by Shia LaBeouf

Sega of America is promoting the new Sonic Boom Fire & Ice on the Nintendo 3DS platform with an online video featuring actor and director Shia LaBeouf. Shia LaBeouf in May released a 30 minute motivational video filmed in front of a green screen, unleashing a tide of edited responses on YouTube. In this DLC (Downloadable Content) video from Sega, Shia has been spliced into a final scene from Sonic Generations. Dr. Eggman prepares to defeat a weary Sonic, while Knuckles and Tails plead Sonic to keep going. Shia turns up to save the day with an intense motivational challenge: “Just do it!”.