P&G's brand director for Northern Europe, Roisin Donnelly, has called the FA's recent tweet about the England World Cup women's team "unacceptable".

Speaking to Marketing during the launch of Always’ latest ‘Like a Girl’ ad, Donnelly said advertisers had a "huge responsibility" to send out positive messages to female customers.
Her comments come after the Football Association was slammed for a tweet saying, "Our Lionesses go back to being mothers, partners and daughters today, but they have taken on another title – heroes."
The post was branded sexist by critics, who pointed out that such domestic language is rarely used in reference to the men’s football team.
Donnelly said: "I think it’s just unacceptable. Anyone on twitter has got to be responsible, and has to have internal processes.
"He - if it was a he - was just looking at the world through their mindset and you can’t do that in the public arena. They have done the right thing by taking [the tweet] down so quickly."
The FA’s chief executive, Martin Glenn, yesterday described the incident as a "mistake" and called on advertisers to support women’s football.