To make people realize the importance of life insurance and hence, provide them with its Life Insurance solutions, Emirates NBD - a leading bank in the Middle East - made people stop and think about life when they were not around. And because we want to be around our loved ones all the time, people (the participants and the audience) were then encouraged to let the feeling of having their love and support live on with the ones who matter, by signing up for life insurance. The integrated campaign (with other direct and owned media channels) is turning out to be the most talked about campaign – ever – on life insurance in the region. And the video has become an effective direct response channel with leads being acquired from the video through to the online acquisition channel for users from the UAE.
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