Bitter Kas About Taste

Pepsico is promoting Bitter Kas, the classic aperitif from Spain, with “Sobre gustos” (About Taste), a multi-platform advertising campaign reflecting on the way our taste buds evolve over time. The classic drink was created in 1966 by the Knörr family and Dr. Hausmann, a Barcelona pharmacist and specialist in medicinal plants. It’s back this year with the same unique character as before, but a completely new look – and poised to lead the leisure, day-time beverage market as the country’s preferred aperitif. Made with 21 natural plant extracts, BITTER KAS is a rich sensation for the senses, infused with oriental aromas like cinnamon, sandalwood and nutmeg. These, together with the citric notes of orange and a touch of bitterness from the Gentian root, form part of its secret formula and give it its unique flavour.