Apple’s distribution agency in India, Ingram Micro, has released a television commercial promoting EMI (equated monthly instalments) deals on the India market, set in a colourful wedding scene. The commercial follows a bridegroom and bride each using an iPhone 6 to keep in touch on the day of their wedding. iMessage and FacetTime apps are used, but the bride is careful never to show her face until turning up in person. The voiceover at the end: “We know how hard it is to wait for something special. Which is why we offer the iPhone 6 on easy EMI.”
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