Leo Burnett just won with their campaign #LikeAGirl in Cannes (even more goodies to come surely) but that hasn't stopped them from working hard back at the ranch in London. They've just produced another of the agency’s slice of life vignettes for McDonald’s.
Apparently it’s the start of a big new campaign, ‘Good Times,’ reminding people why they love McDonald’s.
This one,’Lonely Hearts,’ is about a blind date (involving, among other things, an art gallery – not something you usually associate with McDonald’s). Just when you think you’re venturing into ‘you’re never alone with a Strand/Big Mac’ territory there’s a twist.
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