Showing posts with label News. Show all posts
Showing posts with label News. Show all posts
Wednesday, 27 April 2016

Kenya Airways Named Top 5 When It Comes To Twitter Responsiveness

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For both passenger and airline, a Twitter conversation can make more sense than a phone call. There is no time spent on hold, and the car...

SquadDigital's Gaurav Singh Discusses The Future Of Advertising in Africa

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Tuesday, 26 April 2016

With Roastery New York, Starbucks is Raising the Bar on Retail — Again

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Starbucks is building its biggest-ever café in New York City. Starbucks announced plans for a 20,000-square-foot Roastery in Manhattan....

Tokyo 2020 Reveals New Olympics Logo—Again

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The committee chose Design A for its do-over. The second new Tokyo Olympics 2020 logo is by Japanese artist Asao Tokolo and was one of 15,0...
Saturday, 23 April 2016

Samsung Wins Cannes Lions Marketer of the Year

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  Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award f...

Samsung Wins the Tribeca Film Festival's First Branded Content Award

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  Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, which the fest...
Monday, 14 March 2016

Caitlyn Jenner Is the New Face of H&M Sports

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Caitlyn Jenner tweeted another piece of news on Thursday: She landed a sponsorship deal with H&M. The Olympic gold medalist will be t...

HBO's Fake Posters for Silicon Valley's Pied Piper Perfectly Mock Tech's Self-Importance

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While it's easy to applaud the show for the way it perfectly navigates the weird social dynamics in an environment where employees and ...

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

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Dove and Twitter are now taking a dive to examine how social media affects self-esteem. The team launched a new phase of its #SpeakBeauti...
Wednesday, 24 February 2016

Promoting the 2016 Oscars with “We All Dream of Gold”

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The Academy of Motion Picture Arts and Sciences is promoting the 2016 Oscars with “We All Dream of Gold”, an integrated advertising cam...

Agency Copywriter Finally Stops Defending Kanye West, Creates #HelpKenyaNotKanye

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In case you missed it, Kanye went on a wild Twitter rant about a week ago in which he said he was $53 million in debt and asked friends an...
Monday, 22 February 2016

Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

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Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets ar...
Wednesday, 10 February 2016

Instagram Will Finally Let Users Switch Among Multiple Accounts

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Starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced ...
Sunday, 7 February 2016

Here's How Clearly Twitter Users Preferred Beyoncé Over Coldplay and Bruno Mars

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Beyoncé  averaged 147,000 tweets per minute, easily besting Coldplay's 83,000 tweets and Bruno Mars, who garnered 28,000. Beyoncé...
Sunday, 31 January 2016

Barbie Suddenly Looks (More) Normal, Right in Line With the Marketing Zeitgeist

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After 50 years of sporting an oft-criticized combo of thin waist, thin limbs and large breasts, Barbie finally has a new body. Actually, ...
Sunday, 24 January 2016

How Cannes Lions Will Put Music Back in the Spotlight in 2016

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In an era of multimedia activations and long-form sponsored content, music and marketing are so intertwined that seeing pop stars from Se...
Thursday, 21 January 2016

T-Mobile Masters Trolling With Its Verizon Earnings Call Drinking Game

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This week, T-Mobile has raised its trolling game by coming up with an amusing  drinking game  you can play if you listen in to  Verizon...

Ogilvy Has Named a New Global CEO

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The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediat...
Tuesday, 12 January 2016

Cannes Lions Festival Creates a Stand-Alone Category for Digital Craft in 2016

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  The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to kee...
Friday, 8 January 2016

T.J. Miller Warms Up for Critics' Choice Awards Hosting Gig With Booze-Soaked Promos

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Actor and comedian T.J. Miller was "dumb, and not in a funny way," in the big-screen flop Yogi Bear in 3D. And he's game for ...